Thursday, March 17, 2011

Video Game Consoles and Downloadable Content

The PS3 and XBox 360 from gamingbolt.com
As promised here is my post about what video game consoles are doing to combat the shift that is happening in the video game industry. ThePlayStation 3 and XBox 360 will be 5 and 6 years old this year respectively. At this time neither of the companies are talking about new systems.

According to the US Today article "Social media, mobile devices help video games grow", the PlayStation 3 and XBox 360 have added functionality to their consoles. For example you can stream Netflix videos over the internet. Both the PlayStation and XBox have added new motion controllers to the systems. The PlayStation introduced the PlayStation Move and XBox introduced the Kinect. Both of these additions have helped to increase user interactivity in these two consoles.

Alan Miller, the co-founder of Activision, had this to say about the video game industry;
 is undergoing its greatest rate of change in the last 25 years, fundamentally generated by this transition from retail distribution to electronic distribution.

Last year Activision released a map pack for the very popular Call of Duty Modern Warfare 2. The map pack sold for $15 and gave players 5 new maps for online game play. In 2010 Activision made $1.5 billion in revenue from the map packs and digital sales of World of Warcraft. Even though Activision is made a lot of money from down-loadable content they have had to cut ties with some games, Guitar Hero and Tony Hawk, two big name games.
This video explains everything about the new map pack for Call of Duty Black Ops.

Activison is not the only big name company reaping the benefits of down-loadable content. EA is also getting in on the action by making down-loadable content for games such as Mass Effect. EA has also started to convert their heavy hitters, Madden NFL and FIFA, into Facebook games. Many of the top iPhone games are created by EA and as a result EA made more than $700 million in digital sales last year.

According to EA CEO John Riccitiello,
 I don't think it replaces console gaming, he says. Big blockbusters are still part of the movie industry. At the same time, you can watch a cat video on YouTube. I guarantee you, a decade from now, there will be blockbuster games, and there will be our equivalent of cat videos. We are going to run the full spectrum. The more interesting thing is that all games are social from this point.
 I believe that video game consoles will be around for a long time. I think that down-loadable content makes video games much better. I play Call of Duty online and just recently bought the map pack that Activison came out with and the new maps make the game more fun and keep the game changing. The addition of down-loadable content is great for video game companies because it is a great way for these companies to take advantage of a very digital move in technology in general, video games included.

5 comments:

  1. Very interesting post. Had a lot of new information that I was unaware of. Good links too. Thought might suggest adding when the articles were published when you do use articles such as the U.S. Today article.

    I myself have an xbox 360 and my boyfriend has two xbox 360s and a PS3 as well as a Wii and I know that there are tons of things that each gaming unit can do now. We also use Netflix on all the gaming consoles. Very handy.

    Really like your blog, keep up the good work :D

    A suggestion for future posts might be something on the Wii and or iPad/iPod games...

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  2. To start, I think you have a great topic. There is a lot to talk about. There was some really great information in this particular entry. I liked that you added a touch at the end with your opinion and experience. I have a few ideas that may help to enhance your blog. First, pay attention to your sentence flow. Make sure that every sentence is easy to read, and not confusing. Also, when adding a video or picture, elaborate on why it is significant to your entry. Other than that, I think your doing a great job.

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  3. You have a decent amount of links in your blog and a good video link. Could maybe have a few more graphics that are a bit more eye popping. The video game industry really seems to always be finding ways to make as much money as they can out of their products. Not only do they get you to buy the game there are ways to make the game better and add more content to it.

    I think future blogs could have some comparisons between gaming systems and their functionality. Are their consoles you like better than others? There was a good use of personal experience when discussing the map packs.

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  4. It is clear that you are very knowledgeable about gaming and the video game industry, so good job tapping into your own expertise and experiences and sharing them in the post...it added a nice personal touch!

    As Sadie mentioned, your sentences don't always flow easily, making it hard for your blog to be 'skimmable,' as we discussed in class. One thing that contributed to this was your block quotes. They contained good information, but try to weave them into the content of your post a bit better.

    One final thing is that maybe you should experiment with a different background other than plain black (possibly some sort of image that would be more interesting)...but that really comes down to your personal preference. In all, good work!

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  5. This is an interesting article, and a good introduction to Downloadable Content.

    However, Downloadable Content (no hyphen) is a huge issue in video games. I think that, for a future blog entry, it would be interesing to see more about it. For example, how much should DLC cost? How much more gameplay should it have? For example, a comparison between well-received DLC (Red Dead Redemption's Undead Nightmare pack, the various songs for Rock Band) vs bad DLC (the Horse Armor for Oblivion) would be interesting.

    This is still a good overview, though. Good Job.

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